Posts Tagged ‘story

The 29,035-foot giant known as Mount Everest tortures its challengers with life-threatening conditions such as 100 mph winds, the dramatic loss of oxygen, snowstorms, and deadly avalanches. Climbers of Everest are faced with incredible dangers, but...

“Give me an important task and I know you respect me…” “… but give me an important task that I have to figure out and I know you trust me.” “In fact, I would like to stay here my entire career.” “I appreciate that you stopped to...

iPad developer receives phone call from Steve Jobs: Regarding his conversation with Apple's famous CEO, Arumugam wrote, "...I've also read that he is a detail-oriented executive and a hands-on guy who is intimately involved with his company's work in a...

Film maker Martin Durkin explains the full extent of the financial mess we are in: an estimated £4.8 trillion of national debt and counting. It's so big that even if every home in the UK was sold it wouldn't raise enough cash to pay it off. Durkin...

Standing on the station platform, waiting for the Philadelphia train one night in the summer of 1902, Willis Carrier was about to have his 'eureka moment'. As the fog rolled in across the track, he suddenly realised how he could fix the nascent...

If you’ve got something to talk about — a new product, an event or an area of expertise — then it’s well worth approaching your local radio stations to see if they would like you to come in and do an interview. But how do you prepare and what...

October 1, 2010 | In: Learning

Where good ideas come from

People often credit their ideas to individual "Eureka!" moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the "liquid networks" of London's coffee houses to Charles Darwin's long, slow hunch to...

Sponsorship can bring two brands together and give both of them wider exposure. But while the benefits of an association may seem obvious, the only way to really judge the success of a sponsorship programme is to measure it Read full story at Measuring...

Once in a while, if you are lucky enough, you get to meet someone who truly changes you, they make you sit up and think, they make you reassess your thoughts and ideas. They put your life in context and leave you inspired. read full story via 10...

How do you decide how much money to spend on marketing? Is it an expense or an investment? And what happens to your marketing budget when you have to make cuts? Drayton Bird looks at marketing spend and asks, “how much is a customer worth to...

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