Posts Tagged ‘product

Scott Hamlin, the founder of the innovative upcycling company Looptworks, shares his views on the importance of knowing who your customers will be, how you're going to distribute your product and what makes it meaningful and different. How to Take a...

Trevor Baylis discusses the difficulties he had in getting the Clockwork Radio taken seriously as a product and the obstacles he faced taking it to market. Trevor ties this in with the problems many inventors have in bringing their ideas to the...

LinkedIn founder Reid Hoffman gave a speech on the 15th March at South by Southwest Interactive conference in Austin, about how entrepreneurs can “invent the future”, and recited his list of 10 rules of entrepreneurship. Try to create ...

About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a...

If you’ve got something to talk about — a new product, an event or an area of expertise — then it’s well worth approaching your local radio stations to see if they would like you to come in and do an interview. But how do you prepare and what...

1. Write a clear executive summary. The executive summary highlights the most important points and it should sum up six areas. 2. Explain the background to your business idea. Be clear on the reasons behind your idea and what your product or service...

September 9, 2010 | In: Business, Marketing

Repositioning for growth

A great product or service will speak for itself – to an extent. But sectors evolve, and a brand that was relevant and thriving five or 10 years ago may not fit as neatly into today’s market. Targeting a new audience with your offering, or honing...

August 6, 2010 | In: Business

Choosing your customers

Yes, you get to choose them, not the other way around. You choose them with your pricing, your content, your promotion, your outreach and your product line. via Seth's Blog: Choosing your...

Ever met a grandmother who swears her still-youthful glow is thanks to a lifetime of shea butter? Depending what part of the world you or your ancestors hail from, you may have grown up with some promise or other about the powers of natural beauty.Of...

The concept of gross national happiness (GNH) was developed in an attempt to define an indicator that measures quality of life or social progress in more holistic and psychological terms than gross domestic product (GDP). via Gross national happiness -...

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