Posts Tagged ‘Marketing

Every member of the team is part of the sales team. The ones who don't realize it need to. via How Is It That 'Business Development' Isn't Sales? —...

    Content is the fuel of social media, it drives engagement, produces shares and invites your audience to participate with comments and contributions. It is though one of the hardest things to get right and often involves a degree of...

Harry Drnec, ex CEO Red Bull UK. Harry is a world-renowned marketing expert. Born in Chicago, he served as a US Air Force pilot in Vietnam and started his marketing career as Brand Manager at Anheuser Busch and then Marketing Director of Gallo Wines....

3 Bits Friday: 3.1 Bits of Advice from Heidi Brauer, Marketing Director of Kulula Airlines from eatbigfish on Vimeo. 3 Bits Friday: 3.1 Bits of Advice for a Challenger Brand, from Heidi Brauer, marketing director of Kulula |...

With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. Morgan Spurlock: The greatest TED Talk ever sold | Video on...

February 25, 2011 | In: Marketing

The shape of digital to come?

Great Podcast and Slides from the Cambridge Digital Marketing Conference, from Mark Stuart the head of research at The Chartered Institute of Marketing talking about the the future of digital marketing, self selecting villages of consumers on the...

Drayton Bird, founder of Commonsense Marketing, explains his approach on marketing high-ticket item to improve sales. He explains his technique, via his experience at writing ads for Airbus. Read full article via How do you market an expensive item?...

There are millions of short video clips on the web, either produced by professionals or amateurs for sharing through various video sharing sites such as YouTube and Google video. The amateurs publish their video clips for fun and entertainment. Whereas,...

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. via...

How do you decide how much money to spend on marketing? Is it an expense or an investment? And what happens to your marketing budget when you have to make cuts? Drayton Bird looks at marketing spend and asks, “how much is a customer worth to...

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