One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You...

Interesting recent eye-burning guerrilla ad from BMW. Reminds me of a quote from Al Ries and Jack Trout from their book "The 22 Immutable Laws of Marketing" about 'burning your brand into the minds of your consumers" looks like BMW have taken this...