Archive for the ‘linkedin’ Category

Facebook, in its ceaseless quest to attract traffic to its site and sew up as much of the social Web as it possibly can, is soon to release a new tool that lets you embed elements of a Facebook page into any normal Web page. Open Graph: Now Every Web...

Georgetown Cupcake uses social networking site for promotion. It is the 21st century equivalent of word of mouth. From mom and pop diners to cupcake shops to technology start-ups, small business owners across America have been thrown an unexpected...

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his...

The good news for business owners is that the media is hungry for information, ideas and expert comment, so if you approach journalists in the right way, they will be pleased to hear from you. * Find out who you should be talking to. On a small...

Speak to your audience in their language. Your potential customers need to know you understand their world, so if they are professionals used to formal communications, then that’s the tone you should adopt, too. Make sure you’ve explained the...

Five Qualities Venture Capital Firms Look For in Startups By Kit Eaton Venture Capital is a term oft-bandied about, but sometimes it's a mysterious process. Speaking at Stanford University, Beth Seidenberg of VC firm Kleiner Perkins Caufield and Byers...

LinkedIn (pronounced /ˈlɪŋkt.ˈɪn/) is a business-oriented social networking site founded in December 2002 and launched in May 2003[1] mainly used for professional networking. As of July 2009[update], it had more than 43 million registered users,[2]...

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