Eric Ries Interview about The Lean Startup

The Lean Startup by Eric Ries explains How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Eric is the co-founder of IMVU, the world’s largest 3d chat community, but it wasn’t always this way.

Learning from his own mistakes chronicled in his blog, his team formulated a methodology that is changing the world of startups. Eric makes statements like “failure is preventable”, “don’t launch” and urges entrepreneurs to stop using “vanity metrics” and get a handle on your “innovation accounting” and understand the process of “validated learning”.

Eric Ries of The Lean Startup w/ Matt Wilson @Under30CEO from Under30CEO on Vimeo.

via How and Why The Lean Startup is Becoming the Standard for Hockey Stick Growth : Under30CEO.

December 12, 2011 | Topic: Business, Innovation, Investing

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