Eric Ries Interview about The Lean StartupTweet
The Lean Startup by Eric Ries explains How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Eric is the co-founder of IMVU, the world’s largest 3d chat community, but it wasn’t always this way.
Learning from his own mistakes chronicled in his blog, his team formulated a methodology that is changing the world of startups. Eric makes statements like “failure is preventable”, “don’t launch” and urges entrepreneurs to stop using “vanity metrics” and get a handle on your “innovation accounting” and understand the process of “validated learning”.