The Experience Economy

Joseph Pine helps businesses conceive and design new ways of adding value to their economic offerings. He teaches them how to grasp the nature of the emerging Experience Economy and envision their role in it – whether it be staging experiences, guiding transformations, or mass customizing. He and his business partner James Gilmore, are the best-selling authors of The Experience Economy: Work Is Theatre – Every Business a Stage. Focusing on topics of future trends, business, and strategic alliances, Mr. Pine is in high demand as a speaker at conferences, strategic planning meetings, and executive education programs.

via Joseph Pine – The Experience Economy – YouTube.

The Experience IS the Marketing

Joe Pine describes how companies can create demand for their offerings by focusing on the experiences they design and stage.

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November 1, 2011 | Topic: Business, Marketing

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