Archive for February, 2011

We make important decisions every day -- and we often rely on experts to help us decide. But, says economist Noreena Hertz, relying too much on experts can be limiting and even dangerous. She calls for us to start democratizing expertise -- to listen...

Mark Earls is the author of the hugely influential book Herd: How to Change Mass Behaviour by Harnessing Our True Nature. For many, he’s Britain’s answer to Malcolm Gladwell without the hair. The way digs underneath our assumptions like...

February 25, 2011 | In: Marketing

The shape of digital to come?

Great Podcast and Slides from the Cambridge Digital Marketing Conference, from Mark Stuart the head of research at The Chartered Institute of Marketing talking about the the future of digital marketing, self selecting villages of consumers on the...

February 19, 2011 | In: Business

A mesh business is the future

Lisa Gansky, author of "The Mesh," talks about a future of business that's about sharing all kinds of stuff, either via smart and tech-enabled rental or, more boldly, peer-to-peer. Examples across industries -- from music to cars -- show how close we...

About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a...

Search engine marketing can sometimes seem overwhelming. Marketing expert Bryan Eisenberg simplifies the procedure with his 5 Rs of Search Marketing. He explains how content on your site must be (1) relevant, (2) build your reputation, (3)...

Work-life balance, says Nigel Marsh, is too important to be left in the hands of your employer. Marsh lays out an ideal day balanced between family time, personal time and productivity -- and offers some stirring encouragement to make it...

How can architects build a new world of sustainable beauty? By learning from nature. At TEDSalon in London, Michael Pawlyn describes three habits of nature that could transform architecture and society: radical resource efficiency, closed loops, and...

Two trends are likely to define the 21st century: threats to the sustainability of the natural and social environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity"...

February 10, 2011 | In: Business, Green

Interview with Yvon Chouinard

His vision for his outdoor clothing company Patagonia is clear: produce highly qualitative and sustainably manufactured clothing and use the profits to support the protection of our planet. 1% of his annual sales goes to environmental activists. He...

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