Gerd Leonhard at the Do Lectures

The Wall Street Journal calls Gerd‚ “one of the leading Media Futurists in the World”. He is the Co-Author of the influential book, ‘The Future of Music’‚ (2005, Berklee Press), as well as the Author of‚ ‘Music2.0’‚ (2008), ‘The End of Control’ (, 2007), and ‘Friction is Fiction’ (2009, Lulu Publishing). Gerd is currently working on a new book entitled ‘Broadband Culture’, which will be published primarily as a mobile device application.

Gerd’s background is in music; in 1985 he won the Quincy Jones Award and subsequently graduated from Boston’s Berklee College of Music (1987). Since 2001, following a decade as digital media entrepreneur and start-up CEO (, Sonific) Gerd travels around the globe and speaks at conferences and events, company retreats and think-tanks on the Future of Media, Entertainment, Content, Technology, Business, Marketing & Advertising, Branding, Telecom, Communications and Culture.

Gerd is considered a leading expert on topics such as digital commerce, social media, TV & Radio 2.0, mobile content and m-commerce, innovation and entrepreneurship, consumer trends, UGC and peer production, copyright, licensing and IPR issues, next-generation advertising, marketing and branding, digital content strategies and the development of next-generation business models in the content, communications & technology industries.

Gerd’s keynotes, speeches, presentations and think-tank appearances are renowned for his hard-hitting and provocative yet inspiring and motivational style. With over 750 engagements in 37 countries during the past 7 years, Gerd has addressed over 250.000 executives and professionals, and is considered a key influencer.

His diverse client list includes Nokia, The Guardian, Google, Sony-BMG, Telkom Indonesia, Siemens, RTL, ITV, the BBC, France Telecom / Orange, Deutsche Telekom, The Financial Times, DDB, Ogilvy, Omnicom, the European Commission, Nokia Siemens Networks and many others. Gerd is a fellow of the Royal Society for the Arts (London), a member of the World Future Society, and resides in Basel, Switzerland.

via The Do Lectures | Gerd Leonhard.

November 9, 2010 | Topic: Innovation, Marketing, Technology, Views

Comment Form



Show Support!